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Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—May 12, 2026 6:00PM

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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AP Style Refresher (ARCHIVE)

May 17, 2022 5:00PM—May 17, 2026 6:00PM

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Originally recorded on May 17, 2018   In this webinar…: Ryan Martinez of GateHouse Media’s Center for News and Design gets you caught up on 2018’s changes to the stylebook, as well as old standards that routinely trip up reports and editors. This is a great refresher for industry vets, and a wonderful introduction for…

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Creating Focus on Enterprise News: Best Practices For Digging Deeper (ARCHIVE)

May 19, 2022 5:00PM—May 19, 2026 6:00PM

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Originally recorded on May 19, 2016 In this webinar… The Medford Mail Tribune’s recent participation in GateHouse’s Better Journalism Project revealed several best practices for consistently creating enterprise news, as well as developing a highly visible campaign for readers. In this session, learn how to plan for, execute and promote enterprise journalism on a weekly…

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Diving Into The Sales Techniques Behind Selling Response (ARCHIVE)

May 21, 2022 1:00PM—May 21, 2026 2:00PM

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Originally recorded on May 21, 2020 In this webinar… Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So,…

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Foundations: Ledes, Sources and Meetings (ARCHIVE)

May 23, 2022 5:00PM—May 23, 2026 6:00PM

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Originally recorded on May 23, 2019 In this webinar… During this session, we dig into some of the foundations of journalism: • We take a comprehensive look at ledes and what makes them jump. And while we’re at it, how can we take a story, and start preparing for a follow-up or bigger story? •…

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Photoshop Tips and Tricks (ARCHIVE)

May 24, 2022 5:00PM—May 24, 2026 6:00PM

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Originally recorded on May 24, 2018 In this webinar… Most people work WAY too hard at adjusting in Photoshop and there are tools and techniques that make it easy, quick and give you better quality than what you might be getting right now. This isn’t new to CC 2018, either. Nope…these tools have been around…

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How To Market and Sell In Brutally Competitve Enviornments (ARCHIVE)

Jun 03, 2022 5:00PM—Jun 03, 2026 6:00PM

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Originally recorded on June 3, 2016 In this webinar… Today’s marketplace is simultaneously the best and worst in the history of human civilization. It’s the best because untold and unprecedented opportunity awaits savvy and sharp-eyed professionals. It’s the worst because there has never before been a market so loud, crowded and full of competing distractions…

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Classified Rescue (ARCHIVE)

Jun 06, 2022 5:00PM—Jun 06, 2026 6:00PM

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Originally recorded on June 6, 2019   In this webinar… Do you still have a Classified Section that advertisers want to buy and readers want to shop? Running Classifieds is a science and no one understands that science better than Janet DeGeorge (a line right out of TV’s Bar Rescue). In this webinar, DeGeorge shows…

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Building a Strong Service Directory to Increase Revenue (ARCHIVE)

Jun 07, 2022 5:00PM—Jun 07, 2026 6:00PM

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Originally recorded on June 7, 2017   In this webinar… Every newspaper can grow consistent core revenue by having a strong Service Directory.  The smaller the paper, the bigger the Directory should be! Sign on to this webinar to learn the secrets on how to double and triple this important revenue base.   About the…

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