Your Email List is a Revenue Product

LIVE WEBINAR

Thursday, March 26, 2026

11:00am- 12:00pm (pacific); 12:00- 1:00pm (mountain); 1:00-2:00pm (central); 2:00-3:00pm (eastern)

Description: Email is not just a marketing channel, it is a product. Like any strong product, it has a defined audience, a clear value proposition, a growth strategy, and measurable revenue outcomes. In this session, we’ll explore how local newspapers and broadcasters can design, manage, and monetize their email programs with the same intentionality they apply to subscriptions or advertising.

We’ll examine what it means to build an email product: defining your target audience, clarifying the promise of each newsletter, developing acquisition strategies that attract the right subscribers, and structuring lifecycle experiences that increase engagement and retention. We’ll also cover how to monetize email through list growth, advertiser sponsorships, subscription conversion pathways, and cross-promotion into additional products.

Attendees will leave with a practical framework to evaluate their current email portfolio, identify product gaps, and a reposition email as a scalable revenue line, not simply a distribution tool

About the Presenter:  Meagan Danielsen is a senior product VP at AlignSimple with extensive experience helping media organizations grow digital revenue, optimize audience engagement, and align product strategy with business outcomes. She has led large-scale digital platforms, subscription initiatives, and revenue-driving product launches across dozens of local media markets. Her work focuses on turning audience and technology investments into measurable financial results.

AlignSimple increases productivity and margin by deeply embedded, hands-on support to local media companies. Our Fractional Experts span strategic planning, senior-level advisement, and technical setup, enabling local teams to stay focused on daily operations, short-term wins, and community engagement.