Originally recorded on May 19, 2016 In this webinar… The Medford Mail Tribune’s recent participation in GateHouse’s Better Journalism Project revealed several best practices for consistently creating enterprise news, as well as developing a highly visible campaign for readers. In this session, learn how to plan for, execute and promote enterprise journalism on a weekly…

Originally recorded on May 21, 2020 In this webinar… Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So,…

Originally recorded on May 23, 2019 In this webinar… During this session, we dig into some of the foundations of journalism: • We take a comprehensive look at ledes and what makes them jump. And while we’re at it, how can we take a story, and start preparing for a follow-up or bigger story? •…

Originally recorded on May 24, 2018 In this webinar… Most people work WAY too hard at adjusting in Photoshop and there are tools and techniques that make it easy, quick and give you better quality than what you might be getting right now. This isn’t new to CC 2018, either. Nope…these tools have been around…

Originally recorded on June 3, 2016 In this webinar… Today’s marketplace is simultaneously the best and worst in the history of human civilization. It’s the best because untold and unprecedented opportunity awaits savvy and sharp-eyed professionals. It’s the worst because there has never before been a market so loud, crowded and full of competing distractions…

Originally recorded on June 6, 2019   In this webinar… Do you still have a Classified Section that advertisers want to buy and readers want to shop? Running Classifieds is a science and no one understands that science better than Janet DeGeorge (a line right out of TV’s Bar Rescue). In this webinar, DeGeorge shows…

Originally recorded on June 7, 2017   In this webinar… Every newspaper can grow consistent core revenue by having a strong Service Directory.  The smaller the paper, the bigger the Directory should be! Sign on to this webinar to learn the secrets on how to double and triple this important revenue base.   About the…

Originally recorded on June 7, 2018 In this webinar… Having you been using the same commission plans for many years and the sales reps still keep missing goal, and so YOU miss budget? Or are you constantly changing your plans, frustrating sales reps who need to plan ahead and meet goals? Time to stop and…

Originally recorded on June 9, 2016 In this webinar… Journalists can tell digital stories with a variety of tools that make the experience more interesting and personal for the reader. This webinar introduces you to some of these tools, demonstrate why they are effective and explain how to use some of them. Most important, we’ll…

Originally recorded on June 15, 2017 In this webinar… Podcasts continue to grow, and they’re a great way to brand your staff members. But how do you start one up? What equipment do you need? What ideas seem to work best? And how do you market them? Kathy Hanks and Amy Bickel of the Hutchinson…