Originally recorded on March 22, 2018   In this webinar…: An overview of how to use Google Analytics. As an editor, what trends should you be looking for to steer coverage? And what can you glean from the numbers, including actionable items? We took a look at how the numbers can help drive major projects,…

Originally recorded on March 22, 2018 In this webinar… An overview of how to use Google Analytics. As an editor, what trends should you be looking for to steer coverage? And what can you glean from the numbers, including actionable items? We took a look at how the numbers can help drive major projects, and…

Originally recorded on January 10, 2019 In this webinar… Do you know why many newspapers are seeing their Classified revenues start to go UP instead of DOWN? It’s because they are letting go of the old and letting in the new brilliant ideas and efficiencies that is making Classifieds a key revenue builder again. Both…

Originally recorded on January 17, 2019   In this webinar… Since the Capital Gazette shooting in June 2018, newsroom employees have wondered if they are safe in their workplace. We’ll go over personal safety tips and security information to ensure you’re informed.   About the presenter:  Jean Hodges is the senior director of content for…

Originally recorded on February 21, 2019   In this webinar… Engagement is becoming more important than ever for newsrooms. GateHouse Media’s Summer Moore offers some clear steps to start to build relationships with your readers, including in-person, social and online. Before taking a role with GateHouse, Moore was the digital and audience engagement editor at…

Originally recorded February 28, 2019   In this webinar… You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign. This session covers the basics of the Funnel before digging into the best…

Originally recorded on March 14, 2019 In this webinar… This webinar offers up creative ideas you can start working on in your newsroom immediately. This is fast-paced, and will include references to the original stories as well as some great techniques to help you can execute these stories in newsrooms of all sizes. About the…

Originally recorded on March 28, 2019   In this webinar… Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming.  This insightful webinar demystifies the traditional sales process from selling print and digital to non-traditional in your local market.  The presenter provides tips and ready-for-market…

Originally recorded on May 15, 2014   In this webinar…: Many companies are now spending over a quarter of their marketing budget on digital pursuits. Are you and your sales staff prepared to sell online and capture the lion’s share of that revenue? This webinar, led by Allan Barmak, nationally renowned speaker and author of…

Originally recorded on June 12, 2014   In this webinar…: If you’re new to “desktop publishing”, or converting to InDesign from Quark or PageMaker, this class will get you started in the right direction. Reduce the stress and fumbling around by learning where things are, and how InDesign “thinks.” Some of what you’ll learn: •…