LIVE WEBINAR   Thursday, September 18, 2025    11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)   About the webinar:  We all know the media landscape is rapidly changing. So how can journalists today navigate career changes with confidence? Join Bridget Thoreson for a frank discussion of the limitations of linear models for career success in today's working world. We'll…

LIVE WEBINAR   Thursday, September 4, 2025    11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)   About the webinar:  Chris Coates and Allison Petty, leaders in digital newsgathering strategy at Lee Enterprises, will explore innovative approaches to fostering reader engagement and trust in local journalism. Coates will discuss the Richmond Times-Dispatch's creation of a Reader Advisory Board — a…

Originally recorded on July 31, 2025 About the webinar: Almost two years ago, Joey and Lindsey Young, co-publishers of Kansas Publishing Ventures in south central Kansas, put their company in the hands of three university researchers and took the plunge to try new ideas for revenue with their flagship community weekly, Harvey County Now. Hear all…

Originally recorded on June 12, 2025 About the webinar: Sales in local for-profit and nonprofit news has shifted from selling ad space or pageviews to addressing psychological, strategic, and narrative-driven challenges. This session outlines how news organizations can adopt a sales approach rooted in sponsor alignment and value-based storytelling. Participants will learn how effective sales professionals…

Originally recorded on June 5, 2025 About the webinar:  Media organizations face unprecedented cybersecurity threats from nation-state hackers, ransomware criminals, and sophisticated disinformation campaigns. Join cybersecurity expert Greg Edwards in an essential webinar designed specifically for media leadership and journalists. Highlights include: Real-world case studies of recent cyberattacks impacting local and independent newsrooms. Practical, non-technical…

Originally recorded on May 8, 2025   About the webinar: Whether your newsroom is actively covering an election or interested in learning about what political issues are top of mind for your community, community engagement best practices can help inform your coverage. In this webinar, Bridget Thoreson of Hearken shares how to design your own engagement…

Precision Journalism-Grammar, Structure, and Usage: –Have trouble with lie vs. lay and who vs. whom? –Need a quick guide to healthy vs. healthful? –Pronoun usage a problem? –Is he shorter than she, or shorter than her? If you write, or if you edit the writing of others, then this webinar and the accompanying materials are…

Originally recorded on May 15, 2014   In this webinar…: Many companies are now spending over a quarter of their marketing budget on digital pursuits. Are you and your sales staff prepared to sell online and capture the lion’s share of that revenue? This webinar, led by Allan Barmak, nationally renowned speaker and author of…

Originally recorded on June 18, 2015   In this webinar…: The Associated Press wrote the book on style – literally. The AP Stylebook is the industry standard, used by thousands of newsrooms and considered the best guide for achieving clean, consistent copy across publications or sections. This course delves into the most common style points…

Originally recorded on August 18, 2019 In The Webinar…Christina Smith engages with the audience on two major discussion points concerning community newspapers. First, she briefly discuss one of her current research projects that explores why small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue…