LIVE WEBINAR   Thursday, June 12, 2025    11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)   About the webinar: Sales in local for-profit and nonprofit news has shifted from selling ad space or pageviews to addressing psychological, strategic, and narrative-driven challenges. This session outlines how news organizations can adopt a sales approach rooted in sponsor alignment and value-based storytelling.…

LIVE WEBINAR   Thursday, June 5 2025    11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)   About the webinar:  Media organizations face unprecedented cybersecurity threats from nation-state hackers, ransomware criminals, and sophisticated disinformation campaigns. Join cybersecurity expert Greg Edwards in an essential webinar designed specifically for media leadership and journalists. Highlights include: Real-world case studies of recent cyberattacks…

Originally recorded on May 8, 2025   About the webinar: Whether your newsroom is actively covering an election or interested in learning about what political issues are top of mind for your community, community engagement best practices can help inform your coverage. In this webinar, Bridget Thoreson of Hearken shares how to design your own engagement…

Precision Journalism-Grammar, Structure, and Usage: –Have trouble with lie vs. lay and who vs. whom? –Need a quick guide to healthy vs. healthful? –Pronoun usage a problem? –Is he shorter than she, or shorter than her? If you write, or if you edit the writing of others, then this webinar and the accompanying materials are…

Originally recorded on May 15, 2014   In this webinar…: Many companies are now spending over a quarter of their marketing budget on digital pursuits. Are you and your sales staff prepared to sell online and capture the lion’s share of that revenue? This webinar, led by Allan Barmak, nationally renowned speaker and author of…

Originally recorded on June 18, 2015   In this webinar…: The Associated Press wrote the book on style – literally. The AP Stylebook is the industry standard, used by thousands of newsrooms and considered the best guide for achieving clean, consistent copy across publications or sections. This course delves into the most common style points…

Originally recorded on August 18, 2019 In The Webinar…Christina Smith engages with the audience on two major discussion points concerning community newspapers. First, she briefly discuss one of her current research projects that explores why small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue…

Originally recorded on January 12, 2017   In this webinar…: This webinar offers up creative ideas you can start working on in your newsroom immediately. This is fast-paced, and includes references to the original stories as well as some great techniques to help you can execute these stories in newsrooms of all sizes.   About…

Originally recorded on March 14, 2014   In this webinar…: Do you really know your sales numbers? Not just the end result of how many ads you had in your last publication rather the details such as how many people you need to speak to get one ad, or what your closing ratio is and…

Originally recorded on June 25, 2015 In this webinar…: Like many managers, it is possible you fell into coaching. While you are energized by helping people become their best selves, you may have had a few challenges with training along the way. This webinar focuses not on sales coaching, but on building the right foundation…