Originally recorded on November 30, 2023 About the webinar: When price becomes the deciding factor on a sales call, we have messed up. In this class, Ryan helps define your differentiating factors and show you how to shift the conversation from price to benefit. Value is what the advertiser will get, and the price is…

Originally recorded on December 14, 2023 About the webinar: Tired of doing the same old story every year? You don’t have to be. This webinar challenges you to take that most boring annual story you feel committed to do and turn it into something fresh for your readers. About the presenter:  Lyle Muller is the…

Originally recorded on January 11, 2024 About the webinar: What do news organizations like Shaw Local, Nola.com/The Advocate, the Seattle Medium, and the Dallas Voice have in common? These are all local news organizations that make hundreds of thousands of dollars on branded content advertising. In this webinar, you’ll learn from The Branded Content Project…

Originally recorded on January 18, 2024 About the webinar: Real estate is booming and homes are selling fast. Is there a way to find revenue in this economy? Yes, with easy, low maintenance real estate print/online sections where every page is preplanned and presold. Find out how to add another quarter million to your revenue…

Originally recorded on February 15, 2024 About the webinar: Is your media company keeping up with changes that Google is making to its search algorithm? This session, led by well-known digital content consultant David Arkin dives deep into the changes that Google has made and what you need to do with your content to ensure…

Originally recorded on March 14, 2024 About the webinar: Ty Rushing, co-founder and president of the Iowa Association of Black Journalists and senior editor of Iowa Starting Line, shares some tips, tricks, and examples of how him and others have used social media to grow their digital presence while also using that to develop a…

Originally recorded on April 11, 2024 About the webinar: Dive into the dynamic world of Artificial Intelligence (AI) with Dwayne Desaulniers, as he demystifies the core concepts of AI, explains its mechanisms and guides you on initiating your AI journey. This comprehensive presentation is tailored for journalists and media professionals eager to explore AI’s transformative…

Originally recorded on April 18, 2024 About the webinar: In today’s digital landscape, establishing your website and content as reliable, trustworthy sources of information is paramount. In steps SEO authorship – a powerful strategy that connects your content with its creators, boosting your search engine rankings and cementing your brand’s authority. At Our-Hometown, they understand…

Originally recorded on May 16, 2024 About the webinar: Geared towards Iowa members only, this webinar, the Iowa Bankers Association provides general information on Iowa’s banking industry and have a fireside chat on economic and community impact, banking services and key industry data & statistics for Iowa reporters. The Iowa Bankers Association is the largest…

Originally recorded on May 30, 2024 About the webinar: You find out from consultant David Arkin how your editorial teams can use keyword research tools to discover questions your readers are searching for and answer them. David shares why this kind of content can be so useful for your readers and so powerful for your…