Originally recorded on June 13, 2024 About the webinar: Objection handling is a skill that all salespeople need to master. 30-year media sales pro Ryan Dohrn highlights the ten most common objections media salespeople face on a daily basis and show you how to flip those objections. Ryan will dig deep into objections like, “I’m…

Originally recorded on July 11, 2024 About the webinar: 2024 is almost halfway over—do you feel like you’re still getting caught up on what’s new and changing in digital news? In this session, we covered a variety of topics—from AI and ChatGPT to Twitter/X and SEO—to help you get up to speed on the latest…

Originally recorded on July 18, 2024 About the webinar: Ryan tested over 100 email subject lines with media sales executives just like you. The results will shock you. Ryan shares the top 25 subject lines that were opened 30% of the time and had a reply rate of over 25%. Get ready to dig deep…

Originally recorded on August 8, 2024 About the webinar: Collaborating with other newsrooms and organizations can produce powerful journalism, but it’s also challenging to manage limited newsroom resources for impactful outcomes. That’s why collaborations director Bridget Thoreson teamed up with the Donald W. Reynolds Journalism Institute to develop a collaborations toolkit for community-based newsrooms. In…

Originally recorded on August 22, 2024 About the webinar: Public records are a powerful tool that journalists in newsrooms of any size can leverage to fuel enterprise reporting. During this session, Chris Coates and other journalists provides tips about how to access information and real-world examples of how document digging paid off. About the presenter: …

Originally recorded on September 12, 2024 About the webinar: In this comprehensive webinar, Michael Lewis delves into the core aspects of digital marketing, providing valuable insights and practical tips to boost your client’s business’ online presence. The session covers the following key topics: Google My Business Profiles: Learn how to create/verify, optimize, and manage your…

Originally recorded on September 27, 2024 About the webinar: With the 2024 Elections fast approaching, Sarah Bryner from OpenSecrets walks through all of the ways that you can track who is donating to politicians — from the state legislature all the way to the presidential election. Learn tips and tricks for how to get to…

Originally recorded on October 10, 2024 About the webinar: This webinar helps newsrooms integrate AI tools into their daily operations through efficient workflows, content creation, SEO optimization, and social media engagement. You’ll see specific examples in a variety of areas with prompts and results using real-world experiences from editorial teams both big and small.This webinar…

Originally recorded on November 14, 2024 About the webinar: This webinar is designed to force you into writing news stories in a way that connects with your reader. Your bosses will like the added reads and your audiences will thank you when you do not torture them with poor writing. About the presenter:  Lyle Muller…

Originally recorded on December 13, 2024 About the webinar: Tips and Tricks to Help Prepare You for Covering Challenging Stories. In journalism, you sometimes get difficult assignments, which can range from unexpected deaths to a rally by a marginalized community. So, how do you cover each of these subjects with the proper amount of respect…