Originally recorded on February 15, 2024 About the webinar: Is your media company keeping up with changes that Google is making to its search algorithm? This session, led by well-known digital content consultant David Arkin dives deep into the changes that Google has made and what you need to do with your content to ensure…

Originally recorded on March 14, 2024 About the webinar: Ty Rushing, co-founder and president of the Iowa Association of Black Journalists and senior editor of Iowa Starting Line, shares some tips, tricks, and examples of how him and others have used social media to grow their digital presence while also using that to develop a…

Originally recorded on April 11, 2024 About the webinar: Dive into the dynamic world of Artificial Intelligence (AI) with Dwayne Desaulniers, as he demystifies the core concepts of AI, explains its mechanisms and guides you on initiating your AI journey. This comprehensive presentation is tailored for journalists and media professionals eager to explore AI’s transformative…

Originally recorded on April 18, 2024 About the webinar: In today’s digital landscape, establishing your website and content as reliable, trustworthy sources of information is paramount. In steps SEO authorship – a powerful strategy that connects your content with its creators, boosting your search engine rankings and cementing your brand’s authority. At Our-Hometown, they understand…

Originally recorded on May 16, 2024 About the webinar: Geared towards Iowa members only, this webinar, the Iowa Bankers Association provides general information on Iowa’s banking industry and have a fireside chat on economic and community impact, banking services and key industry data & statistics for Iowa reporters. The Iowa Bankers Association is the largest…

Originally recorded on May 30, 2024 About the webinar: You find out from consultant David Arkin how your editorial teams can use keyword research tools to discover questions your readers are searching for and answer them. David shares why this kind of content can be so useful for your readers and so powerful for your…

Originally recorded on June 13, 2024 About the webinar: Objection handling is a skill that all salespeople need to master. 30-year media sales pro Ryan Dohrn highlights the ten most common objections media salespeople face on a daily basis and show you how to flip those objections. Ryan will dig deep into objections like, “I’m…

Originally recorded on July 11, 2024 About the webinar: 2024 is almost halfway over—do you feel like you’re still getting caught up on what’s new and changing in digital news? In this session, we covered a variety of topics—from AI and ChatGPT to Twitter/X and SEO—to help you get up to speed on the latest…

Originally recorded on July 18, 2024 About the webinar: Ryan tested over 100 email subject lines with media sales executives just like you. The results will shock you. Ryan shares the top 25 subject lines that were opened 30% of the time and had a reply rate of over 25%. Get ready to dig deep…

Originally recorded on August 8, 2024 About the webinar: Collaborating with other newsrooms and organizations can produce powerful journalism, but it’s also challenging to manage limited newsroom resources for impactful outcomes. That’s why collaborations director Bridget Thoreson teamed up with the Donald W. Reynolds Journalism Institute to develop a collaborations toolkit for community-based newsrooms. In…