Originally recorded on January 9, 2025 About the webinar: It has happened to us all. We have a great meeting with an advertiser. We’re very excited. They promised to meet with us in a week to follow up. Then… Nothing. Dead. Deleted. No response. So, how do you set up the meeting with a client…

Originally recorded on January 30, 2025 About the webinar: Yes, you can grow legal revenue in 2025! Using your State Rules to boost new business, upsell current business, improve customer service and provide features you never thought possible will be revealed in this webinar. The more I review my customers’ legal rate plans, the more…

Originally recorded on February 20, 2025 About the webinar: Join David Arkin from David Arkin Consulting for a webinar designed to help you build or enhance your branded content program to generate more revenue. In this session, David provides a detailed outline on creating impactful branded content, supported by real world examples and packages. Don’t…

Originally recorded on Thursday, February 27, 2025 About the webinar: Explore how artificial intelligence is reshaping search marketing by altering consumer behavior, reducing website visits through direct AI answers, and transforming search strategies. Learn actionable insights and access free resources to help your organization adapt to these groundbreaking shifts in search and marketing dynamics. Key Takeaways…

Originally Recorded Thursday, March 13, 2025 About the webinar: In this webinar, you’ll learn how to leverage AI tools like ChatGPT to efficiently summarize lengthy YouTube transcripts of public meetings, such as city council or school board sessions. We’ll demonstrate how to create timestamped summaries that highlight key discussion points and decisions, providing valuable resources for…

Originally recorded on April 10, 2025 About the webinar: From editorial to sales, these are the metrics that you should be and should not be using when it comes to measuring the effectiveness of content, newsletters, social media and branded content.  Don’t miss this opportunity with David Arkin from David Arkin Consulting as he went…

Originally recorded on April 24, 2025 About the webinar: Algorithms, user behavior, tools, and the law are always changing on social media. Let’s take a look at some of the current best practices on Instagram to engage with your audience and attract new users to your content. We’ll look at a variety of publishers to see…

Originally recorded on May 8, 2025   About the webinar: Whether your newsroom is actively covering an election or interested in learning about what political issues are top of mind for your community, community engagement best practices can help inform your coverage. In this webinar, Bridget Thoreson of Hearken shares how to design your own engagement…

Originally recorded on June 5, 2025 About the webinar:  Media organizations face unprecedented cybersecurity threats from nation-state hackers, ransomware criminals, and sophisticated disinformation campaigns. Join cybersecurity expert Greg Edwards in an essential webinar designed specifically for media leadership and journalists. Highlights include: Real-world case studies of recent cyberattacks impacting local and independent newsrooms. Practical, non-technical…

Originally recorded on June 12, 2025 About the webinar: Sales in local for-profit and nonprofit news has shifted from selling ad space or pageviews to addressing psychological, strategic, and narrative-driven challenges. This session outlines how news organizations can adopt a sales approach rooted in sponsor alignment and value-based storytelling. Participants will learn how effective sales professionals…