Originally recorded on April 10, 2025 About the webinar: From editorial to sales, these are the metrics that you should be and should not be using when it comes to measuring the effectiveness of content, newsletters, social media and branded content.  Don’t miss this opportunity with David Arkin from David Arkin Consulting as he went…

Originally recorded on April 24, 2025 About the webinar: Algorithms, user behavior, tools, and the law are always changing on social media. Let’s take a look at some of the current best practices on Instagram to engage with your audience and attract new users to your content. We’ll look at a variety of publishers to see…

Originally recorded on May 8, 2025   About the webinar: Whether your newsroom is actively covering an election or interested in learning about what political issues are top of mind for your community, community engagement best practices can help inform your coverage. In this webinar, Bridget Thoreson of Hearken shares how to design your own engagement…

Originally recorded on June 5, 2025 About the webinar:  Media organizations face unprecedented cybersecurity threats from nation-state hackers, ransomware criminals, and sophisticated disinformation campaigns. Join cybersecurity expert Greg Edwards in an essential webinar designed specifically for media leadership and journalists. Highlights include: Real-world case studies of recent cyberattacks impacting local and independent newsrooms. Practical, non-technical…

Originally recorded on June 12, 2025 About the webinar: Sales in local for-profit and nonprofit news has shifted from selling ad space or pageviews to addressing psychological, strategic, and narrative-driven challenges. This session outlines how news organizations can adopt a sales approach rooted in sponsor alignment and value-based storytelling. Participants will learn how effective sales professionals…

Originally recorded on July 24, 2025 About the webinar: The team at Our Hometown will demo the latest updates to their AI Summarizer for Public Meetings. In the the last webinar, we saw CEO Matt Larson walk through the AI app they are testing on PublicMeetings.org. Since then, the app has been repackaged into a WordPress Plugin…

Originally recorded on July 31, 2025 About the webinar: Almost two years ago, Joey and Lindsey Young, co-publishers of Kansas Publishing Ventures in south central Kansas, put their company in the hands of three university researchers and took the plunge to try new ideas for revenue with their flagship community weekly, Harvey County Now. Hear all…

Originally recorded on August 28, 2025 About this webinar: In this dynamic session, we cover how digital products work together to help your clients – and give you the tools to increase your closing ratios in today’s market. We look at the four most important questions you can ask a prospect and how to become…

Originally recorded on September 4, 2025  About the webinar:  Chris Coates and Allison Petty, leaders in digital newsgathering strategy at Lee Enterprises, explores innovative approaches to fostering reader engagement and trust in local journalism. Coates will discuss the Richmond Times-Dispatch’s creation of a Reader Advisory Board — a group of 10 community volunteers who meet…

LIVE WEBINAR   Thursday, September 18, 2025    11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)   About the webinar:  We all know the media landscape is rapidly changing. So how can journalists today navigate career changes with confidence? Join Bridget Thoreson for a frank discussion of the limitations of linear models for career success in today's working world. We'll…