Originally recorded on October 8, 2021 About this webinar: News distrust is a pressing problem – but there are steps your newsroom can take to better connect with readers and gain their confidence. The Center for Media Engagement has collaborated with newsrooms across the country to identify concrete actions news organizations can take to address…

Originally Recorded on October 21, 2021 About this webinar: In this webinar, AdCellerant presents on key verticals to go after to drive success with O&O and digital media. AdCellerant brings tribal knowledge from their publisher-partners on how to set yourselves up for a successful Q4 and 2022, how to create and execute on the right…

Originally recorded on November 11, 2021 In this webinar:  Communities, readers and audiences want to see themselves reflected in your local news coverage. Not just through words and stories, but also through the visuals, photos, art and designs in your various print and digital products. Doing so requires you to look, listen and learn. This…

Originally recorded on November 18, 2021 In this webinar… The digital landscape is analogous to the Great Plains of 19th century middle America. If you try to build a farm (website) without a clear path to the railroad (Google/Facebook), then there is no practical way of developing a sustainable town (digital business). In this webinar,…

Originally recorded on December 9, 2021 In this webinar: We’ve all heard it before… No budget.  Or, we are moving in a different direction.  So, how do you sell past these objections and get more ad dollars than ever before?  Compare, consult and conquer!  Ad sales advisor Ryan Dohrn shows you a daring and inventive…

Originally recorded on January 7, 2022 In this webinar: We all know we need to ask questions to understand our client’s goals, but what are the best questions to ask? What questions make clients mad? What questions do Millennials hate? What questions are over-used and a waste of the clients’ time? Ryan Dohrn breaks down…

Originally recorded on January 14, 2022 In this webinar…: Recently, the Millennial generation took the stage as the largest generation in the U.S. workforce and that calls for the need to implement effective Millennial retention strategies. Millennials (Generation Y), born between 1981 to 2000, are your current and future leaders and this entitlement among Millennials…

Originally recorded on January 20, 2022 In this webinar…: Hiring is everywhere. Some papers have pages and pages of employment ads, most do not. Learn the secret steps of owning your fair share of this market again. Erase 100 years of how it has been done and start doing what must be done to grow…

Originally recorded on February 12, 2016 In this webinar… As journalists, we strive to engage our communities and build stronger relationships with our audiences. In order to best serve them, we must understand the types of content they value. In this session, Dr. Carrie Brown explains social journalism and define best practices for journalists seeking…

Originally recorded on February 17, 2022 In this webinar…: The Storytelling You webinar concerns how to better execute every facet of longform reporting and writing. Longform features get almost twice the engagement time on news sites as regular pieces. Many newspaper writers and editors want to do great longform pieces and this webinar is a…