Originally recorded on July 15, 2021 In this webinar:  Email newsletters are a key component of any business’ marketing toolkit. Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience. Learn more about the strategies that newspapers are using to harness the…

Originally recorded on July 22, 2021 In This Webinar:  In this webinar, you learn how to make the most out of the small budgets that some of your clients may have. Especially after a pandemic year, consumers need to be connected with in ways that veer from the traditional communication channels. AdCellerant will be presenting…

Originally recorded on  AUGUST 20, 2021 In this webinar:  Have you mastered the settings on your camera? Are you ready for the next step in advancing your photojournalism skills? No matter the device, a DSLR or iPhone, anyone can make a good photo with the right technique. This webinar takes an in-depth look at how…

Originally recorded on September 10, 2021 In this webinar…: From cursing cheerleaders to conspiracy theorists to social media bans, there was no shortage of First Amendment cases on court dockets in 2020-21. In this interactive webinar, we review recent legal decisions to identify key takeaways for working journalists. We end with a discussion on the…

Originally recorded on September 23, 2021 In this webinar:  As an executive in the newspaper industry, it is imperative that you understand the value of an integrated media plan. In this workshop, Korena Keys shares data on the impact it can deliver and provide you tools that will help you deepen your client relationships through…

Originally recorded on October 8, 2021 About this webinar: News distrust is a pressing problem – but there are steps your newsroom can take to better connect with readers and gain their confidence. The Center for Media Engagement has collaborated with newsrooms across the country to identify concrete actions news organizations can take to address…

Originally Recorded on October 21, 2021 About this webinar: In this webinar, AdCellerant presents on key verticals to go after to drive success with O&O and digital media. AdCellerant brings tribal knowledge from their publisher-partners on how to set yourselves up for a successful Q4 and 2022, how to create and execute on the right…

Originally recorded on November 11, 2021 In this webinar:  Communities, readers and audiences want to see themselves reflected in your local news coverage. Not just through words and stories, but also through the visuals, photos, art and designs in your various print and digital products. Doing so requires you to look, listen and learn. This…

Originally recorded on November 18, 2021 In this webinar… The digital landscape is analogous to the Great Plains of 19th century middle America. If you try to build a farm (website) without a clear path to the railroad (Google/Facebook), then there is no practical way of developing a sustainable town (digital business). In this webinar,…

Originally recorded on December 9, 2021 In this webinar: We’ve all heard it before… No budget.  Or, we are moving in a different direction.  So, how do you sell past these objections and get more ad dollars than ever before?  Compare, consult and conquer!  Ad sales advisor Ryan Dohrn shows you a daring and inventive…