Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

Originally recorded on April 9, 2015 In this webinar… Short, timely video is in high demand at all media companies. Video editing on mobile or on a computer is an important skill for telling good stories. In this 60-minute session, you learn to quickly edit short form news and entertainment videos using iMovie for iOS8…

Originally recorded on April 20, 2017   In this webinar… Does your workplace look like your last family picnic?  Does your customer and co-worker look and act different than ten years ago? Do you experience challenges working with others from different generations?  If you answered yes to these questions, then this practical, real–life situational seminar…

Originally recorded on April 22, 2016 In this webinar… Whether you’re using them to share data and statistics or to provide background on a story, making use of breakouts can help trim your stories and provide a better experience for your readers. This session covers a rundown of effective breakouts and tips on how to…

Originally recorded on April 23, 2020 In this webinar… In this webinar, we will go over some strategies all types of media — newspapers, magazines, online, TV, others — are using to engage with their audience on Twitter. Though the platform is great for sending live updates and “breaking” situations, there are tons of opportunities…

Originally recorded on April 25, 2019   In this webinar… Whether you’re an Android or Apple user, there are numerous apps and tools that can make storytelling by smartphone easier. Sarah Self-Walbrick from the Lubbock (Texas) Avalanche-Journal shows you tips and tricks on recording and editing audio and video, taking the best photos and time-saving…

Originally recorded on April 26, 2017 In this webinar… Got an idea you think might make a great digital project, but you’re not sure how to execute it? Nick Dumont of the Gaston (N.C.) Gazette walks you through the planning process of a digital project. Dumont first grabbed the attention of the media world with…

Originally recorded on April 28, 2011 In this webinar… –Have trouble with lie vs. lay and who vs. whom? –Need a quick guide to healthy vs. healthful? –Pronoun usage a problem? –Is he shorter than she, or shorter than her? If you write, or if you edit the writing of others, then this webinar and…

Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

Originally recorded on May 5, 2022 About this webinar:  In this webinar, 30 year veteran ad seller Ryan Dohrn shares his recent research that suggests warming up your clients before you cold call them. His research has shown a 40% increase in connections and successful meetings with these new techniques. This is a webinar he…