Originally recorded on March 24, 2022 About this webinar:  In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with relevant banner ads that are highly targeted, reaching specified groups, locations and demographics with certain online behavioral interest and patterns. We learn about why programmatic display is the foundation of…

Originally recorded on April 7, 2022 About this webinar:  According to PewResearch.org, 86% of Americans get their news from a digital device. With US mobile traffic reaching an all time high of 61% in 2021, the majority of the online audience for local news is coming from mobile. As a newspaper publisher, it’s never been more…

Originally recorded on April 8, 2016 In this webinar… Sales managers rarely have time to develop top-notch training materials. They are busy selling, managing and marketing. Training often gets pushed aside. The Local Media Association has developed a 14-week turnkey package that will arm sales managers with templates, presentation materials, guided conversation points, individual/group exercises,…

Originally recorded on April 9, 2020 In this webinar… In this webinar, Michael Zinser will cover the following 3 topics: • Newsroom Union Organizing – Newsrooms have been organized at many newspapers, large and small, including The Missoula (Montana) Independent, Casper (Wyoming) Star-Tribune, The Columbian (Vancouver, Washington), Chicago Tribune, Omaha World Herald, and others. Michael…

Originally recorded on April 13, 2018 In this webinar… Selling via email has become part of our daily sales lives. While we would all prefer face-to-face selling, like it or not, email is how business is now done every day. Media sales expert, Ryan Dohrn, will share 10 sales email tips to increase opens, reads,…

Join us to learn about the NewStart program at West Virginia University FREE!! Originally recorded on April 15, 2022 For potential students and current owners and publishers. The NewStart program at West Virginia University identifies and trains the next generation of media entrepreneurs so they can purchase existing community newspapers or other media outlets and…

Originally recorded on April 16, 2020 In this webinar…: How can your advertising department adjust to businesses putting a hold on advertising and the challenge of selling during this period of social isolation? Your publication has an audience that’s the envy of most organizations. So, how do you best leverage these print and digital assets,…

Originally recorded on April 17, 2014 In this webinar… Demand for short, timely video is high on all news websites. In this session you will learn how to shoot short videos with a smart phone or tablet. The focus is on 30- to 60-second video that requires no or very minimal editing and can be…

Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

Originally recorded on April 9, 2015 In this webinar… Short, timely video is in high demand at all media companies. Video editing on mobile or on a computer is an important skill for telling good stories. In this 60-minute session, you learn to quickly edit short form news and entertainment videos using iMovie for iOS8…