Advertising

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Diving Into The Sales Techniques Behind Selling Response (ARCHIVE)

May 21, 2022 1:00PM—2:00PM

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Originally recorded on May 21, 2020 In this webinar… Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So,…

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Classified Rescue (ARCHIVE)

Jun 06, 2022 5:00PM—6:00PM

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Originally recorded on June 6, 2019   In this webinar… Do you still have a Classified Section that advertisers want to buy and readers want to shop? Running Classifieds is a science and no one understands that science better than Janet DeGeorge (a line right out of TV’s Bar Rescue). In this webinar, DeGeorge shows…

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Let’s Talk Recruitment Marketing (ARCHIVE)

Jun 18, 2022 1:00PM—2:00PM

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In This Webinar… From building a more effective job profile and job posting, learn how to reach your ideal candidates. Learn how to write descriptions to entice potential new hires and drum up excitement for the position. Creating a strong social media image is also essential which includes online profiles to your website. About The…

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Think COVID Flattened Your Classifieds? Think Again. (ARCHIVE)

Jul 16, 2022 1:00PM—Jul 16, 2022 2:00PM

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Originally recorded July 16, 2020 In This Webinar… Newspapers have weathered many challenges, from Craigslist, the Great Recession, now COVID-19. Is there a way to save your Classified revenue? Yes there is a way, but you have to be willing to fight the fight.  Please join Janet DeGeorge for a check list of what must…

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Conquer Your Inbox, Boost Your Sales! (ARCHIVE)

Jul 25, 2022 5:00PM—6:00PM

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Originally recorded on July 25, 2019 In this webinar… Did you know that 174 work hours per year are LOST by media sales reps who poorly manage their email inbox?  Ryan Dohrn, a 25-year media sales veteran, has interviewed over 500 high performing salespeople and will share their best email management advice and techniques in…

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How to Turn Facebook’s Changes into Big Ad Dollars! (ARCHIVE)

Jul 26, 2022 5:00PM—6:00PM

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Originally recorded on July 26, 2018 In this webinar… “I’m only doing Facebook advertising.” Do you cringe when you hear those words from an advertiser? Well, guess what? Facebook has made some major changes that could seriously impact your advertisers in a negative way! Facebook is limiting ads on their platform and raising prices. So,…

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Launching a Native Advertising Program in Your Newsroom (ARCHIVE)

Oct 25, 2022 5:00PM—6:00PM

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Originally recorded on October 25, 2018 In this webinar… Although native advertising has been a buzz word in the media industry for years, many news organizations have been reluctant to engage in this type of sponsored content. Join the native experts at GateHouse Media — on the content and sales sides — to learn more…

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