Advertising

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Writing Amazing Sales Emails. 10 Tips To Get an Open & Reply (ARCHIVE)

Apr 13, 2022 5:00PM—6:00PM

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Originally recorded on April 13, 2018 In this webinar… Selling via email has become part of our daily sales lives. While we would all prefer face-to-face selling, like it or not, email is how business is now done every day. Media sales expert, Ryan Dohrn, will share 10 sales email tips to increase opens, reads,…

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Using a New Technology To Drive Advertising Sales in a Pandemic (ARCHIVE)

Apr 16, 2022 1:00PM—2:00PM

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Originally recorded on April 16, 2020 In this webinar…: How can your advertising department adjust to businesses putting a hold on advertising and the challenge of selling during this period of social isolation? Your publication has an audience that’s the envy of most organizations. So, how do you best leverage these print and digital assets,…

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Selling Response (ARCHIVE)

May 09, 2022 5:00PM—6:00PM

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Originally recorded on May 9, 2019   In this webinar… Don’t have the highest circulation in your market or the lowest rates? Are your prospects claiming they have no money and that your print and digital publications no longer work? Are they turning to “free” social media instead? Don’t let that prevent you or your…

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Diving Into The Sales Techniques Behind Selling Response (ARCHIVE)

May 21, 2022 1:00PM—2:00PM

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Originally recorded on May 21, 2020 In this webinar… Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So,…

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Classified Rescue (ARCHIVE)

Jun 06, 2022 5:00PM—6:00PM

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Originally recorded on June 6, 2019   In this webinar… Do you still have a Classified Section that advertisers want to buy and readers want to shop? Running Classifieds is a science and no one understands that science better than Janet DeGeorge (a line right out of TV’s Bar Rescue). In this webinar, DeGeorge shows…

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Let’s Talk Recruitment Marketing (ARCHIVE)

Jun 18, 2022 1:00PM—2:00PM

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In This Webinar… From building a more effective job profile and job posting, learn how to reach your ideal candidates. Learn how to write descriptions to entice potential new hires and drum up excitement for the position. Creating a strong social media image is also essential which includes online profiles to your website. About The…

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Think COVID Flattened Your Classifieds? Think Again. (ARCHIVE)

Jul 16, 2022 1:00PM—Jul 16, 2022 2:00PM

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Originally recorded July 16, 2020 In This Webinar… Newspapers have weathered many challenges, from Craigslist, the Great Recession, now COVID-19. Is there a way to save your Classified revenue? Yes there is a way, but you have to be willing to fight the fight.  Please join Janet DeGeorge for a check list of what must…

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Conquer Your Inbox, Boost Your Sales! (ARCHIVE)

Jul 25, 2022 5:00PM—6:00PM

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Originally recorded on July 25, 2019 In this webinar… Did you know that 174 work hours per year are LOST by media sales reps who poorly manage their email inbox?  Ryan Dohrn, a 25-year media sales veteran, has interviewed over 500 high performing salespeople and will share their best email management advice and techniques in…

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How to Turn Facebook’s Changes into Big Ad Dollars! (ARCHIVE)

Jul 26, 2022 5:00PM—6:00PM

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Originally recorded on July 26, 2018 In this webinar… “I’m only doing Facebook advertising.” Do you cringe when you hear those words from an advertiser? Well, guess what? Facebook has made some major changes that could seriously impact your advertisers in a negative way! Facebook is limiting ads on their platform and raising prices. So,…

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