Advertising

Current & Upcoming | All

Selling The Digital Value Proposition (ARCHIVE)

May 15, 2020 5:00PM—May 15, 2024 6:00PM

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Originally recorded on May 15, 2014   In this webinar…: Many companies are now spending over a quarter of their marketing budget on digital pursuits. Are you and your sales staff prepared to sell online and capture the lion’s share of that revenue? This webinar, led by Allan Barmak, nationally renowned speaker and author of…

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Classifieds 2021 (ARCHIVE)

Dec 17, 2020 1:00PM—Dec 17, 2022 2:00PM

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Originally recorded on December 17, 2020 In this webinar…: What’s in store to increase revenue in your CORE classifieds? Is 2021 going to be a tough one or full of promise? Do you need to go out of your comfort zone to bring in the new money? This webinar talks about stretching beyond and pulling…

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40 Ads in 40 Minutes (ARCHIVE)

Feb 18, 2021 1:00PM—Feb 18, 2024 2:00PM

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Originally Recorded on February 18, 2021 In This Webinar.. Over the past few years, Bob has personally presented and sold hundreds of advertisers on major contracts. In this session, Bob shows you his top 40 “most likely to be sold and spend a lot of money” categories of prospects, along with the strategy behind each…

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Programmatic Advertising Demystified (ARCHIVED)

Mar 25, 2021 1:00PM—Mar 25, 2024 2:00PM

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Originally recorded on March 25, 2021 In This Webinar: Whether the digital advertising you’re selling is restricted to your own newspaper’s Web site or you’re already selling programmatic advertising, this Webinar is for you. That’s because, likely there are now ad agencies and local media companies who are offering your current and prospective advertisers a…

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Using Automation to Increase Audience Revenue and Engagement (ARCHIVE)

Jun 04, 2021 1:00PM—Jun 04, 2024 2:00PM

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Originally Recorded on June 4, 2021 In this webinar:  With resources stretched thinner than ever, it’s never been more important for newsrooms to focus on automation, where possible. In this session, Matt describes some of the turnkey ways publishers are automating marketing and content creation on WordPress. He discusses the plugins used to create recurring…

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Email Newsletter Basics (ARCHIVE)

Jul 15, 2021 1:00PM—Jul 15, 2024 2:00PM

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Originally recorded on July 15, 2021 In this webinar:  Email newsletters are a key component of any business’ marketing toolkit. Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience. Learn more about the strategies that newspapers are using to harness the…

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Effective Advertising for a Small Business Budget (ARCHIVE)

Jul 22, 2021 1:00PM—Jul 22, 2024 2:00PM

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Originally recorded on July 22, 2021 In This Webinar:  In this webinar, you learn how to make the most out of the small budgets that some of your clients may have. Especially after a pandemic year, consumers need to be connected with in ways that veer from the traditional communication channels. AdCellerant will be presenting…

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Mastering the Top 10 Critical Sales Questions (ARCHIVED)

Jan 07, 2022 1:00PM—Jan 07, 2023 2:00PM

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Originally recorded on January 7, 2022 In this webinar: We all know we need to ask questions to understand our client’s goals, but what are the best questions to ask? What questions make clients mad? What questions do Millennials hate? What questions are over-used and a waste of the clients’ time? Ryan Dohrn breaks down…

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2022: The Year of Employment Advertising(ARCHIVES)

Jan 20, 2022 1:00PM—Jan 20, 2023 2:00PM

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Originally recorded on January 20, 2022 In this webinar…: Hiring is everywhere. Some papers have pages and pages of employment ads, most do not. Learn the secret steps of owning your fair share of this market again. Erase 100 years of how it has been done and start doing what must be done to grow…

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