Advertising

Current & Upcoming | All

2022: The Year of Employment Advertising(ARCHIVES)

Jan 20, 2022 1:00PM—Jan 20, 2025 2:00PM

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Originally recorded on January 20, 2022 In this webinar…: Hiring is everywhere. Some papers have pages and pages of employment ads, most do not. Learn the secret steps of owning your fair share of this market again. Erase 100 years of how it has been done and start doing what must be done to grow…

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Easy Upselling Strategies with Digital Sales (ARCHIVE)

Mar 24, 2022 1:00PM—Mar 24, 2026 2:00PM

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Originally recorded on March 24, 2022 About this webinar:  In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with relevant banner ads that are highly targeted, reaching specified groups, locations and demographics with certain online behavioral interest and patterns. We learn about why programmatic display is the foundation of…

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Writing Amazing Sales Emails. 10 Tips To Get an Open & Reply (ARCHIVE)

Apr 13, 2022 5:00PM—Apr 13, 2026 6:00PM

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Originally recorded on April 13, 2018 In this webinar… Selling via email has become part of our daily sales lives. While we would all prefer face-to-face selling, like it or not, email is how business is now done every day. Media sales expert, Ryan Dohrn, will share 10 sales email tips to increase opens, reads,…

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Using a New Technology To Drive Advertising Sales in a Pandemic (ARCHIVE)

Apr 16, 2022 1:00PM—Apr 16, 2026 2:00PM

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Originally recorded on April 16, 2020 In this webinar…: How can your advertising department adjust to businesses putting a hold on advertising and the challenge of selling during this period of social isolation? Your publication has an audience that’s the envy of most organizations. So, how do you best leverage these print and digital assets,…

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Advertising is NOT Marketing! Tips For The Media Marketer (ARCHIVE)

Apr 28, 2022 5:00PM—Apr 28, 2024 6:00PM

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Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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Warming Up Cold Calls (ARCHIVE)

May 05, 2022 2:00PM—May 05, 2024 3:00PM

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Originally recorded on May 5, 2022 About this webinar:  In this webinar, 30 year veteran ad seller Ryan Dohrn shares his recent research that suggests warming up your clients before you cold call them. His research has shown a 40% increase in connections and successful meetings with these new techniques. This is a webinar he…

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Selling Response (ARCHIVE)

May 09, 2022 5:00PM—May 09, 2024 6:00PM

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Originally recorded on May 9, 2019   In this webinar… Don’t have the highest circulation in your market or the lowest rates? Are your prospects claiming they have no money and that your print and digital publications no longer work? Are they turning to “free” social media instead? Don’t let that prevent you or your…

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Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—May 12, 2024 6:00PM

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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Diving Into The Sales Techniques Behind Selling Response (ARCHIVE)

May 21, 2022 1:00PM—May 21, 2024 2:00PM

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Originally recorded on May 21, 2020 In this webinar… Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So,…

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