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Advertising is NOT Marketing! Tips For The Media Marketer (ARCHIVE)

Apr 28, 2022 5:00PM—Apr 28, 2026 6:00PM

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Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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Warming Up Cold Calls (ARCHIVE)

May 05, 2022 2:00PM—May 05, 2026 3:00PM

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Originally recorded on May 5, 2022 About this webinar:  In this webinar, 30 year veteran ad seller Ryan Dohrn shares his recent research that suggests warming up your clients before you cold call them. His research has shown a 40% increase in connections and successful meetings with these new techniques. This is a webinar he…

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Data-Driven, In-Depth Coverage (ARCHIVE)

May 07, 2022 5:00PM—May 07, 2026 6:00PM

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Originally recorded on May 7, 2015 In this webinar… Using data in your coverage can give your reporting credibility and hold local officials and governments accountable. Learn how to find good, reliable sources of data – along with tips and best practices on how to turn that data into stories. About the presenter: Carlene Cox is the director…

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What Makes Something Newsworthy? (ARCHIVED)

May 07, 2022 1:00PM—May 07, 2026 2:00PM

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Originally recorded on May 7, 2020 In this webinar… Does your newsroom react on gut instinct to decide what to cover? Do you feel like you’re doing the same stories everyone else is doing when you try to localize major regional and national stories? There’s a better way to make stories meaningful and relevant for…

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Taming The E-mail Beast (ARCHIVE)

May 09, 2022 5:00PM—May 09, 2026 6:00PM

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Originally recorded on May 9, 2014 In this webinar… Randy Dean, MBA, the “Totally Obsessed” time management/e-mail guy, is a professional speaker and expert on time & e-mail management, effective organization and the related use of technology. For more than 20 years, Randy has been leading popular programs and presentations for corporate, academic, conference and association audiences.…

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Selling Response (ARCHIVE)

May 09, 2022 5:00PM—May 09, 2026 6:00PM

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Originally recorded on May 9, 2019   In this webinar… Don’t have the highest circulation in your market or the lowest rates? Are your prospects claiming they have no money and that your print and digital publications no longer work? Are they turning to “free” social media instead? Don’t let that prevent you or your…

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From Once Upon a Time to the End (ARCHIVE)

May 12, 2022 1:00PM—May 12, 2026 2:00PM

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Originally recorded on May 12, 2022 About this webinar: Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important to your writing, and how to nail them every time. Plus, beginnings and endings are just as important in a paragraph as they are to the…

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Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—May 12, 2026 6:00PM

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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AP Style Refresher (ARCHIVE)

May 17, 2022 5:00PM—May 17, 2026 6:00PM

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Originally recorded on May 17, 2018   In this webinar…: Ryan Martinez of GateHouse Media’s Center for News and Design gets you caught up on 2018’s changes to the stylebook, as well as old standards that routinely trip up reports and editors. This is a great refresher for industry vets, and a wonderful introduction for…

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