Originally recorded on August 3, 2023 About the webinar: This webinar is designed to empower newspaper publishers with the knowledge and skills needed to harness the power of Chat GPT, a state-of-the-art language model developed by OpenAI. Discover how Chat GPT can revolutionize content creation for your newspaper. Learn how to overcome writer’s block, boost…

Originally recorded on August 10, 2023 About the webinar: Is producing a spec ad still worth the effort when you’re short on time and staff? Learn why the answer is always YES. This presentation shows how spec ads can streamline sales and production by improving communication between designers and sales reps, eliminating time-consuming revisions, and…

Originally recorded on September 14, 2023 About the webinar: Our presenters cover basic concepts in U.S. copyright law, some popular myths relating to copyright, and then addresses how these copyright law concepts might apply to issues relating to newspapers and newspaper advertising. About the presenters:  Matthew A. McGuire: is a partner at Nyemaster Goode, P.C. in…

Originally recorded on September 21, 2023 About the webinar: An introduction to interviewing, structuring and writing for impactful storytelling About the presenter:  Courtney Crowder is the Iowa Columnist and a senior writer at the Des Moines Register. She is the co-director and producer of “SHIFT: The RAGBRAI Documentary.” A two-time Livingston Award finalist and winner…

Originally recorded on October 12, 2023 About the webinar: As algorithms change and media organizations look for new ways to grow their audience, it’s critical you know the levers to pull to attract more eyeballs and dollars. David Arkin, a well-known digital consultant with more than 20 years of experience helping media companies grow their…

Originally recorded on November 16, 2023 About the webinar: The sports landscape is constantly changing, as are the rules of how social media works. Yet utilizing social media is more important now than ever to keep sports coverage both up to date and fun in the digital space. This session focuses on how to find…

Originally recorded on November 30, 2023 About the webinar: When price becomes the deciding factor on a sales call, we have messed up. In this class, Ryan helps define your differentiating factors and show you how to shift the conversation from price to benefit. Value is what the advertiser will get, and the price is…

Originally recorded on December 14, 2023 About the webinar: Tired of doing the same old story every year? You don’t have to be. This webinar challenges you to take that most boring annual story you feel committed to do and turn it into something fresh for your readers. About the presenter:  Lyle Muller is the…

Originally recorded on January 11, 2024 About the webinar: What do news organizations like Shaw Local, Nola.com/The Advocate, the Seattle Medium, and the Dallas Voice have in common? These are all local news organizations that make hundreds of thousands of dollars on branded content advertising. In this webinar, you’ll learn from The Branded Content Project…

Originally recorded on January 18, 2024 About the webinar: Real estate is booming and homes are selling fast. Is there a way to find revenue in this economy? Yes, with easy, low maintenance real estate print/online sections where every page is preplanned and presold. Find out how to add another quarter million to your revenue…