Originally recorded on September 21, 2023 About the webinar: An introduction to interviewing, structuring and writing for impactful storytelling About the presenter:  Courtney Crowder is the Iowa Columnist and a senior writer at the Des Moines Register. She is the co-director and producer of “SHIFT: The RAGBRAI Documentary.” A two-time Livingston Award finalist and winner…

Originally recorded on October 12, 2023 About the webinar: As algorithms change and media organizations look for new ways to grow their audience, it’s critical you know the levers to pull to attract more eyeballs and dollars. David Arkin, a well-known digital consultant with more than 20 years of experience helping media companies grow their…

Originally recorded on November 16, 2023 About the webinar: The sports landscape is constantly changing, as are the rules of how social media works. Yet utilizing social media is more important now than ever to keep sports coverage both up to date and fun in the digital space. This session focuses on how to find…

Originally recorded on November 30, 2023 About the webinar: When price becomes the deciding factor on a sales call, we have messed up. In this class, Ryan helps define your differentiating factors and show you how to shift the conversation from price to benefit. Value is what the advertiser will get, and the price is…

Originally recorded on December 14, 2023 About the webinar: Tired of doing the same old story every year? You don’t have to be. This webinar challenges you to take that most boring annual story you feel committed to do and turn it into something fresh for your readers. About the presenter:  Lyle Muller is the…

Originally recorded on January 11, 2024 About the webinar: What do news organizations like Shaw Local, Nola.com/The Advocate, the Seattle Medium, and the Dallas Voice have in common? These are all local news organizations that make hundreds of thousands of dollars on branded content advertising. In this webinar, you’ll learn from The Branded Content Project…

Originally recorded on January 18, 2024 About the webinar: Real estate is booming and homes are selling fast. Is there a way to find revenue in this economy? Yes, with easy, low maintenance real estate print/online sections where every page is preplanned and presold. Find out how to add another quarter million to your revenue…

Originally recorded on February 15, 2024 About the webinar: Is your media company keeping up with changes that Google is making to its search algorithm? This session, led by well-known digital content consultant David Arkin dives deep into the changes that Google has made and what you need to do with your content to ensure…

Originally recorded on March 14, 2024 About the webinar: Ty Rushing, co-founder and president of the Iowa Association of Black Journalists and senior editor of Iowa Starting Line, shares some tips, tricks, and examples of how him and others have used social media to grow their digital presence while also using that to develop a…

Originally recorded on April 11, 2024 About the webinar: Dive into the dynamic world of Artificial Intelligence (AI) with Dwayne Desaulniers, as he demystifies the core concepts of AI, explains its mechanisms and guides you on initiating your AI journey. This comprehensive presentation is tailored for journalists and media professionals eager to explore AI’s transformative…