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Increase Your ROI on Sales Calls (ARCHIVE)

Jul 31, 2022 1:00PM—Jul 31, 2026 2:00PM

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Originally recorded on July 31, 2015 In this webinar… Have you ever “winged” a sales call? Little to no preparation before meeting with a customer is the norm for many salespeople. Often, the result of those calls is not as successful or as profitable as it could be. This webinar focuses on how to prepare…

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How to Craft an Engaging Lede (ARCHIVE)

Aug 13, 2022 5:00PM—Aug 13, 2026 6:00PM

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Originally recorded on August 13, 2015   In this webinar… In this webinar, we cover everything from how to write a basic news story in inverted pyramid style to the emotion-filled feature piece. This presentation includes an overview of several common and effective styles of ledes, as well as tips for how to keep ledes concise and compelling. We…

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In-Depth, Enterprising News: Finding Time and Digging Deeper (ARCHIVE)

Nov 19, 2022 5:00PM—Nov 19, 2026 6:00PM

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Originally recorded on November 19, 2015 In this webinar…Readers across the country list in-depth news as one of the most important aspects of their local news sources. How can newsrooms of all sizes prioritize in-depth, enterprising pieces – and what does it mean for a story to be in-depth, anyway? In this webinar, Tim Schmitt…

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Using Digital and Social Media For Growing Readership and Revenue (ARCHIVE)

Nov 21, 2022 1:00PM—Nov 21, 2026 2:00PM

Des Moines Iowa,

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Originally recorded on November 21, 2019 About This Webinar: Robert Slocum will share his experience growing his own newspaper’s social media following, and how he has begun to monetize it in various ways About The Presenter: Robert Slocum is an owner/publisher of the Timber Lake Topic, a small weekly in South Dakota. He uses social media…

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Build Your Social Media Style Guides (ARCHIVE)

Mar 12, 2022 5:00PM—Mar 12, 2026 6:00PM

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Originally recorded on Thursday, March 12, 2020 In this webinar… A social media style guide creates a consistent voice, look and schedule that helps newsrooms engage audiences while providing journalists with information on how to act, speak and use images on social media. Every Tweet, Facebook or Instagram post should align with your newsgathering and…

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Around the Newspaper Legal World in 60 Minutes(ARCHIVE)

Apr 09, 2022 5:00PM—Apr 09, 2026 6:00PM

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Originally recorded on April 9, 2020 In this webinar… In this webinar, Michael Zinser will cover the following 3 topics: • Newsroom Union Organizing – Newsrooms have been organized at many newspapers, large and small, including The Missoula (Montana) Independent, Casper (Wyoming) Star-Tribune, The Columbian (Vancouver, Washington), Chicago Tribune, Omaha World Herald, and others. Michael…

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Using Excel as a Reporting Tool (ARCHIVE)

Mar 10, 2022 5:00PM—Mar 10, 2026 6:00PM

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Originally recorded on March 10, 2016 In this webinar… Many journalists hate math, but love numbers stories. With a few easy steps, you can use Excel to crunch numbers in a way that is reliable and fast. Join Erin Jordan as she shares her tips for making the most of Excel as a reporting tool.…

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Engaging Readers Through Your Editorial Page (ARCHIVE)

Feb 16, 2017 5:00PM—Feb 16, 2026 6:00PM

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Originally recorded on February 16, 2017 In this webinar… Award-winning editorial writer Michael Smith of the Spartanburg (S.C.) Herald-Journal explains how he crafts his editorials, and offers pointers for keeping the community conversation vibrant, all while maintaining a fast-paced newsroom.

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Precision Journalism-Grammar, Structure, and Usage (ARCHIVE)

Apr 28, 2022 5:00PM—Apr 28, 2026 6:00PM

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Originally recorded on April 28, 2011 In this webinar… –Have trouble with lie vs. lay and who vs. whom? –Need a quick guide to healthy vs. healthful? –Pronoun usage a problem? –Is he shorter than she, or shorter than her? If you write, or if you edit the writing of others, then this webinar and…

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