Christina Smith plans to engage with the audience on two major discussion points concerning community newspapers. First, she will briefly discuss one of her current research projects that explores why small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue to undergo. Upon completion of…

Originally recorded on October 21, 2022 In This Webinar: This Iowa members’ based presentation focuses on the “dos and don’ts” for managing employees with performance issues, including performance improvement plans and discipline, and gaining an understanding of effective performance management and recognizing its importance and benefits, one of which is to avoid potential litigation. About…

Originally recorded on October 23, 2020 In this webinar…: All publishers want to become indispensable to their audiences. They want to know what drives engagement and subscriptions, how to make their work part of a reader’s daily habit and how deeply to cover topics that matter. Those questions are not easily answered with conventional web…

Originally recorded on October 29, 2015 In this webinar…: Revenue growth in your local market is key to a sustainable future. It takes the right products, continuous improvement and a strong focus on customer service. In this session, you’ll learn the process behind growing your local market share and creating customer volumes that convert to…

Originally recorded on November 3, 2022 In This Webinar: Consistent national polls show low trust in what we hear in our media, but the level of mistrust does not always carry over into local news organizations. This session explores what that can mean when maintaining trust in our local newspapers and how to explain that…

Originally recorded on November 7, 2013 In this webinar… Advertising options are great; competition is fierce.  This session covers how newspaper salespeople can effectively become the media consultant of choice in their market. Recommending the right combination of options and solutions to clients, at the right time, is key to producing the right results you…

Originally recorded on November 8, 2018 In this webinar…: What can newspapers learn from a professional marketer? Join Michael Libbie from Insight Advertising, Marketing & Communications for Five in 24. He shares five things your business can do in 24 hours to re-manufacture your brand and sell more. During the webinar you will learn: Less…

Originally recorded on November 11, 2011 In this webinar… Anatomy of a Sales Call is perfect training for the new account executive or the seasoned professional who’d like a good review of the fundamentals of an effective sales call.  Presenter Jim Elsberry covers the following techniques to you and your staff close more deals. Learn…

Originally recorded on November 16, 2017 In this webinar…: Almost all news organizations have a website, but few have researched how the design of the site can affect how audiences interact with news content. The Center for Media Engagement at the University of Texas at Austin has done extensive research – what works, what doesn’t,…

Originally recorded on November 17, 2016 In this webinar…: With platforms like Snapchat and Instagram growing explosively, but offering little or no referrer traffic back to a site, how should newsrooms approach them? GateHouse editors are using these tools to connect with audiences, and we walk through several examples of what works and what doesn’t.…