Originally recorded on December 17, 2020 In this webinar…: What’s in store to increase revenue in your CORE classifieds? Is 2021 going to be a tough one or full of promise? Do you need to go out of your comfort zone to bring in the new money? This webinar talks about stretching beyond and pulling…

Originally recorded on December 18, 2020 In this webinar…: During this live virtual conference, Matt Larson reviews the most popular paywall configurations among local newspaper websites on Our Hometown’s WordPress Publishing Platform. He also discusses various ways to market digital subscriptions across print, social, and mobile. Paywall Models we review: https://our-hometown.com/introduction-to-paywall-models-available-on-oht/ Early version of this…

Originally recorded on January 21, 2021 In this webinar…: When it comes to evaluating what real-time analytics platform to use or what social media publishing tool, most newsrooms are at a loss on where to start. From vetting vendors to agreeing on key features to negotiating price, the process can be overwhelming. And even if…

Originally Recorded on February 18, 2021 In This Webinar.. Over the past few years, Bob has personally presented and sold hundreds of advertisers on major contracts. In this session, Bob shows you his top 40 “most likely to be sold and spend a lot of money” categories of prospects, along with the strategy behind each…

Originally recorded on March 4, 2021 In this webinar…: A good story idea is the spark that can lead to great work. In this fast-paced session, Cedar Rapids Gazette Executive Editor Zack Kucharski shares story ideas that can be done by reporters in any newsroom. Every participant should have a notebook full of ideas as…

Originally recorded on March 5, 2021 In this webinar…: Journalists are being asked to do everything these days: write, edit, post to social, take the photos, take the video, design the layout and don’t miss deadline. This course goes over some basic and advanced techniques to improve your photography with whatever kind of camera and…

Originally recorded on March 25, 2021 In This Webinar: Whether the digital advertising you’re selling is restricted to your own newspaper’s Web site or you’re already selling programmatic advertising, this Webinar is for you. That’s because, likely there are now ad agencies and local media companies who are offering your current and prospective advertisers a…

Originally recorded on March 26, 2021 In this webinar…: In this webinar, Matt Larson, president and CEO of Our Hometown Inc, presents several case studies from publishers that are using Audio Articles to transform their newspaper into a podcast. Using automated text-to-speech transcription tools, Audio Articles Podcast presents a turnkey opportunity for any newspaper on…

Originally recorded on April 15, 2021 In this webinar…: Engagement is on every editor’s lips, it’s the journalism buzzword with endless definitions. Engagement isn’t just clicks and likes, sometimes it is relational, creating deeper relationships with readers, building trust between the community and the journalist. Engagement can mean community participation in news, community organizing or…

Originally recorded on April 29, 2021 In this webinar…: Engagement is on every editor’s lips, it’s the journalism buzzword with endless definitions. Engagement isn’t just clicks and likes, sometimes it is relational, creating deeper relationships with readers, building trust between the community and the journalist. Engagement can mean community participation in news, community organizing or…