Management

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Best Practices for Public Notice (ARCHIVE)

Mar 02, 2022 5:00PM—6:00PM

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Originally recorded on March 2, 2017 In this webinar… The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session…

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Sales By The Numbers (ARCHIVE)

Mar 14, 2022 5:00PM—6:00PM

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Originally recorded on March 14, 2014   In this webinar…: Do you really know your sales numbers? Not just the end result of how many ads you had in your last publication rather the details such as how many people you need to speak to get one ad, or what your closing ratio is and…

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Arming, Incenting and Organizing Your Sales Teams-And Driving Digital Dollars Too! (ARCHIVE)

Mar 21, 2022 5:00PM—6:00PM

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Originally recorded on March 21, 2015   In this webinar…: In the disrupted media advertising space, finding balance between reinforcing the value of core products while effectively growing the emerging digital offerings is extremely difficult. In this webinar, Chris Edwards gives an overview of how his group has evolved to address these challenges. He will…

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Money Beyond Money (ARCHIVE)

Mar 28, 2022 5:00PM—6:00PM

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Originally recorded on March 28, 2019   In this webinar… Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming.  This insightful webinar demystifies the traditional sales process from selling print and digital to non-traditional in your local market.  The presenter provides tips and ready-for-market…

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Train the Trainer: Creating Top-Notch Training Materials For Your Team (ARCHIVE)

Apr 08, 2022 5:00PM—6:00PM

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Originally recorded on April 8, 2016 In this webinar… Sales managers rarely have time to develop top-notch training materials. They are busy selling, managing and marketing. Training often gets pushed aside. The Local Media Association has developed a 14-week turnkey package that will arm sales managers with templates, presentation materials, guided conversation points, individual/group exercises,…

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Media Generational Strategies: What Drives Your Customers (ARCHIVE)

Apr 18, 2022 5:00PM—6:00PM

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Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

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Advertising is NOT Marketing! Tips For The Media Marketer (ARCHIVE)

Apr 28, 2022 5:00PM—6:00PM

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Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—6:00PM

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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Rural Journalism: Tracking Agriculture (ARCHIVE)

May 18, 2022 5:00PM—6:00PM

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Originally recorded on May 18, 2017 In this webinar… If you’re in a rural area, there’s a good chance that agriculture is one of the most important topics you can deliver to readers. But where do you start? And how do you keep coming up with relevant ideas? Al Cross from the Institute for Rural…

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