Management

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The Community’s Perception(s): State of U.S. Print Weekly Newspapering in the 21st Century(ARCHIVE)

Aug 18, 2020 5:00PM—Oct 18, 2024 6:00PM

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Originally recorded on August 18, 2019 In The Webinar…Christina Smith engages with the audience on two major discussion points concerning community newspapers. First, she briefly discuss one of her current research projects that explores why small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue…

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Investigate Reporting Tools For Any Newsroom (ARCHIVE)

Sep 17, 2020 5:00PM—Sep 17, 2024 6:00PM

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Originally recorded on September 17, 2015   In this webinar…: You want to dig into a story that has depth and impact, but does the daily grind always steal your time? This webinar discusses how you can tackle that big project, while feeding the daily beast, and not sacrificing quality. This session provides tools necessary…

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Rethinking Paywalls (ARCHIVE)

Dec 18, 2020 1:00PM—Dec 18, 2022 2:00PM

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Originally recorded on December 18, 2020 In this webinar…: During this live virtual conference, Matt Larson reviews the most popular paywall configurations among local newspaper websites on Our Hometown’s WordPress Publishing Platform. He also discusses various ways to market digital subscriptions across print, social, and mobile. Paywall Models we review: https://our-hometown.com/introduction-to-paywall-models-available-on-oht/ Early version of this…

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FREE: Small Business Impacts and Resources from the December 2020 COVID-19 Relief Package (ARCHIVE)

Jan 08, 2021 1:00PM—Jan 08, 2024 2:00PM

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Originally recorded on January 8, 2021 In this webinar…: This will provide an overview of the impacts and resources available to small businesses from the most recent COVID-19 relief package About the presenters: Dustin Miller and Eric Fischer Dustin Miller is a member of the Governmental Affairs Department at Nyemaster Goode, P.C. His law practice…

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Be a Millennial Magnet-How to Attract, Retain and Engage the Millennial Workforce (ARCHIVE)

Jan 14, 2022 1:00PM—Jan 14, 2023 2:00PM

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Originally recorded on January 14, 2022 In this webinar…: Recently, the Millennial generation took the stage as the largest generation in the U.S. workforce and that calls for the need to implement effective Millennial retention strategies. Millennials (Generation Y), born between 1981 to 2000, are your current and future leaders and this entitlement among Millennials…

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Train the Trainer: Creating Top-Notch Training Materials For Your Team (ARCHIVE)

Apr 08, 2022 5:00PM—Apr 08, 2024 6:00PM

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Originally recorded on April 8, 2016 In this webinar… Sales managers rarely have time to develop top-notch training materials. They are busy selling, managing and marketing. Training often gets pushed aside. The Local Media Association has developed a 14-week turnkey package that will arm sales managers with templates, presentation materials, guided conversation points, individual/group exercises,…

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Media Generational Strategies: What Drives Your Customers (ARCHIVE)

Apr 18, 2022 5:00PM—Apr 18, 2024 6:00PM

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Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

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Advertising is NOT Marketing! Tips For The Media Marketer (ARCHIVE)

Apr 28, 2022 5:00PM—Apr 28, 2024 6:00PM

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Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—May 12, 2024 6:00PM

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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