Originally recorded on March 21, 2015   In this webinar…: In the disrupted media advertising space, finding balance between reinforcing the value of core products while effectively growing the emerging digital offerings is extremely difficult. In this webinar, Chris Edwards gives an overview of how his group has evolved to address these challenges. He will…

Originally recorded on January 17, 2019   In this webinar… Since the Capital Gazette shooting in June 2018, newsroom employees have wondered if they are safe in their workplace. We’ll go over personal safety tips and security information to ensure you’re informed.   About the presenter:  Jean Hodges is the senior director of content for…

Originally recorded August 14, 2020 In This Webinar… Public notices have an historically important role of informing the public. They’ve also become the most important single source of classified revenue for many newspapers. But there’s no category of revenue that faces greater threats as newspapers fight literally dozens of legislative measures across the country every…

Originally recorded on August 18, 2019 In The Webinar…Christina Smith engages with the audience on two major discussion points concerning community newspapers. First, she briefly discuss one of her current research projects that explores why small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue…

Originally recorded on October 15, 2020 In this webinar…: How do leaders like you get the productive and creative best from employees during today’s unpredictable world of change? What is required of you? What insights and practices do you need to commit to?    This 60-minute webinar shows you:   1. How leaders need to…

Originally recorded on December 18, 2020 In this webinar…: During this live virtual conference, Matt Larson reviews the most popular paywall configurations among local newspaper websites on Our Hometown’s WordPress Publishing Platform. He also discusses various ways to market digital subscriptions across print, social, and mobile. Paywall Models we review: https://our-hometown.com/introduction-to-paywall-models-available-on-oht/ Early version of this…

Originally recorded on November 18, 2021 In this webinar… The digital landscape is analogous to the Great Plains of 19th century middle America. If you try to build a farm (website) without a clear path to the railroad (Google/Facebook), then there is no practical way of developing a sustainable town (digital business). In this webinar,…

Originally recorded on January 14, 2022 In this webinar…: Recently, the Millennial generation took the stage as the largest generation in the U.S. workforce and that calls for the need to implement effective Millennial retention strategies. Millennials (Generation Y), born between 1981 to 2000, are your current and future leaders and this entitlement among Millennials…

Originally recorded on April 8, 2016 In this webinar… Sales managers rarely have time to develop top-notch training materials. They are busy selling, managing and marketing. Training often gets pushed aside. The Local Media Association has developed a 14-week turnkey package that will arm sales managers with templates, presentation materials, guided conversation points, individual/group exercises,…

Join us to learn about the NewStart program at West Virginia University FREE!! Originally recorded on April 15, 2022 For potential students and current owners and publishers. The NewStart program at West Virginia University identifies and trains the next generation of media entrepreneurs so they can purchase existing community newspapers or other media outlets and…