Originally recorded on May 23, 2019 In this webinar… During this session, we dig into some of the foundations of journalism: • We take a comprehensive look at ledes and what makes them jump. And while we’re at it, how can we take a story, and start preparing for a follow-up or bigger story? •…

Originally recorded on June 20, 2019 In this webinar… Wondering what you can do to receive newsroom grants or work with ProPublica and other nonprofits on projects? We have tips from people who’ve been successful and those who’ve worked on the receiving end of the process. Steve Dorsey, Vice President of Performance and Partnerships for…

Originally recorded on August 26, 2016 In this webinar… Most media organizations have unsold digital advertising inventory. But what should you do with those available ad spots? You can try to sell them locally, but if the market is exhausted, you need to find a buyer outside of your own geography. Frequently you turn to…

Originally recorded on August 10, 2018 In this webinar… Recent tragedies across the U.S.A. have shown that active shootings are a very real and deadly threat for all businesses and communities. Regardless of the business or community activity, employees, students and everyday citizens have fallen victim to these attacks that often occur without clear warning.…

Originally recorded on September 12, 2019 In this webinar… Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today’s readers face unique economic pressures, and they have new ideas about how to best announce and remember a death in…

Originally recorded on September 29, 2017 In this webinar… Everyone sells digital. Everyone has similar portfolios. In order to differentiate, you’ll need to provide value beyond CTRs, CPMs and the like. In this webinar we’ll discuss how to: • Simplify digital sales for the customer and your sales team • Build a client-focused digital recommendation…

Originally recorded on October 12, 2017 In this webinar… Knowing how to craft a Freedom of Information Act request or a public records request is half the battle. Knowing how to proceed after that request is sent will help close the deal. Emily Le Coz of GateHouse Media and Tim Schmitt discuss tips and best…

Originally recorded on November 11, 2016 In this webinar…: This session provides a proven prospecting methodology that not only creates sales opportunities, but is also easily implemented and enjoyable. It will provide guidance on proactively preparing a sales strategy each month and determining your individual “magic prospecting number” to achieve your goals and give yourself…

Originally recorded on December 7, 2017   In this webinar… As our industry continues to contract, our inclination is to try to do everything we always did with fewer resources. If you find yourself and everyone else in your newsroom stretched and frayed, you need a newsroom reset. Jean Hodges of GateHouse Media talks about…

Originally recorded on November 7, 2013 In this webinar… Advertising options are great; competition is fierce.  This session covers how newspaper salespeople can effectively become the media consultant of choice in their market. Recommending the right combination of options and solutions to clients, at the right time, is key to producing the right results you…