Advertising

Current & Upcoming | All

How to Create More Effective Prospecting Messages!

Apr 27, 2023 1:00PM—Apr 27, 2025 2:00PM

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Originally recorded on April 27, 2023 About the webinar: This webinar is for sellers and managers who want to improve the effectiveness of their messaging when prospecting for new business. You’ll learn how to warm-up your cold-calls by: Provoking – the prospect’s interest Persuading – the prospect to take action Proposing – reasonable next steps…

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Selling Advertising Amidst Economic Uncertainty (ARCHIVE)

May 18, 2023 1:00PM—May 18, 2026 2:00PM

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Originally recorded on May 18, 2023 About the webinar: The fear of economic uncertainty makes advertisers run for the hills. Add to that the fact that most advertisers are just barely recovering from the pandemic and you have a recipe for canceled contracts and ad sales rep frustration. Multi-million dollar media sales coach Ryan Dohrn…

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Covering Opioid Lawsuit Settlements in Your Community (ARCHIVE)

May 25, 2023 1:00PM—May 25, 2026 2:00PM

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Originally recorded on May 25, 2023 About the webinar: In 2023, one of the biggest stories journalists across the country will be covering is the millions of dollars being distributed from settlements of lawsuits against opioid manufacturers, distributors and pharmacies. These are dollars that city, county, and/or state policymakers will be charged with spending to…

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New Business Development Secrets (ARCHIVE)

Jun 16, 2023 1:00PM—Jun 16, 2026 2:00PM

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Originally recorded on June 16, 2023 About the webinar: Create and Execute Your Top 20 HOT LIST! This workshop is all about new business development. Learn proven and tested sales strategies to secure more meetings with the right people so you grow your bottom line NOW! Pump up your sales calls/meeting numbers by 25-35% in…

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Let’s Discover AI’s Potential Together! (ARCHIVE)

Jun 29, 2023 1:00PM—Jun 29, 2026 2:00PM

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Originally recorded on June 29, 2023 About the webinar: Join us for an exclusive presentation on the game-changing potential of generative AI in news media advertising sales. Discover how this cutting-edge technology can transform your sales strategies by creating compelling content with machine learning algorithms. Stay ahead of the competition and secure a stronger foothold…

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Negotiation Skills of Media Sales Superstars (ARCHIVE)

Jul 13, 2023 1:00PM—Jul 13, 2026 2:00PM

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Originally recorded on July 13, 2023 About the webinar: So, you get to the conversation on price and the client wants a discount? What do you do to keep them happy yet not kill the deal? Savvy ad sales reps know the 10 steps to negotiate a deal! Even if your boss wants you to…

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The Power of Spec Ads (ARCHIVE)

Aug 10, 2023 1:00PM—Aug 10, 2026 2:00PM

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Originally recorded on August 10, 2023 About the webinar: Is producing a spec ad still worth the effort when you’re short on time and staff? Learn why the answer is always YES. This presentation shows how spec ads can streamline sales and production by improving communication between designers and sales reps, eliminating time-consuming revisions, and…

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Selling Value When Price Is The Advertisers’ Only Focus (ARCHIVE)

Nov 30, 2023 1:00PM—Nov 30, 2026 2:00PM

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Originally recorded on November 30, 2023 About the webinar: When price becomes the deciding factor on a sales call, we have messed up. In this class, Ryan helps define your differentiating factors and show you how to shift the conversation from price to benefit. Value is what the advertiser will get, and the price is…

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Grow News Advertising Revenue With Branded Content (ARCHIVE)

Jan 11, 2024 1:00PM—Jan 11, 2026 2:00PM

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Originally recorded on January 11, 2024 About the webinar: What do news organizations like Shaw Local, Nola.com/The Advocate, the Seattle Medium, and the Dallas Voice have in common? These are all local news organizations that make hundreds of thousands of dollars on branded content advertising. In this webinar, you’ll learn from The Branded Content Project…

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Real Estate Advertising in 2024. Is It Worth Fighting For? (ARCHIVE)

Jan 18, 2024 1:00PM—Jan 18, 2026 2:00PM

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Originally recorded on January 18, 2024 About the webinar: Real estate is booming and homes are selling fast. Is there a way to find revenue in this economy? Yes, with easy, low maintenance real estate print/online sections where every page is preplanned and presold. Find out how to add another quarter million to your revenue…

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